Kendrick Lamar runs through the streets of Compton spreading the positive message of self-love in the official visual for "i". The Rahki-produced uptempo groovy track samples The Isley Brothers' 1973 R&B classic "That Lady". "i" is the first single lifted from the Compton rapper's upcoming third studio album. In the Alexandre Moors-directed clip, K-Dot showcases a new dance and takes us on a trip around his hood. Kendrick makes his voice heard by people battling police brutality, domestic abuse as well as suicidal thoughts. The clip features a cameo from Ronald Isley of the legendary R&B group, The Isley Brothers, who decides to chauffeur Kendrick around town.